Successful Marketing Requires Identifying, Analysing, And...

Successful marketing requires identifying, analysing, and understanding individuals of a target market, and then catering to them through specialized advertising and promotion methods. Fayemelle’s target audience are people aspiring to live a healthier lifestyle, without depriving themselves of delicious indulgences such as cupcakes. These people are very health cautious, however, they are not afraid to have cheat days, or find ways to make the foods they love more healthy and enjoyable. While ‘health-cautious’ people may be a broad choice for a target audience, it is also a market that can easily be segmented for more effective marketing efforts. For example, while as a company, Fayemelle’s would prefer to profit from all demographics groups, they have have chosen one group that it feels will benefit most from the services offered through Fayemelle’s products. The ideal age for an individual Fayemelle’s markets towards is around 25-50 years old, as this age group is typically more concerned with the condition of their health as they age. In addition, one is able to stretch the criteria of a health-cautious even more by establishing the types of foods they like to eat. Common choices are fat-free, organic, gluten-free, or low carbs. Fayemelle’s is able to incorporate the needs and wants of this demographic through its Ditch the Sweets Cupcakes. In addition to the cupcakes’ low sugar, Fayemelle’s also offers a flour-free variety to appeal to those wishing to eatShow MoreRelatedWhat Is A Headhunter?1445 Words   |  6 Pagescorporation or individual that provides employment recruiting services. 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The Market Process is broken down intoRead MoreThe Cook Indi s World Buffet1865 Words   |  8 Pagesof prices from  £5.99 to  £12.99. The Cook 7 Indi also offers a fairly priced drinks menu that also can be refilled for the price paid for the first drink bought. The Cook Indi provides a good variety of food and drinks to families, groups and individuals with an effective cost for their customers. The restaurant offers a wide range of different dishes almost over a 100 dishes in a buffett that is including dishes like pizza, salad, noodles, pastas, and other more dishes from 7 different types ofRead MoreEssay on Gap Analysis for Hilton Hotel3045 Words   |  13 PagesTable of Contents Introduction 2 1. Marketing objectives of the research 2 2. Information require to fulfil the marketing objectives 3 3. 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Module Feedback from Previous Students 13 General General guidance andRead MoreLimitations for Sme Internationalisation5917 Words   |  24 Pagesin multiple modes of market entry (joint ventures, licensing, etc.). This paper reports on findings from a survey of UK SMEs, investigating managers’ perceptions of barriers towards internationalizing and support required to overcome those same barriers. Analysis of survey data and subsequent findings from interviews indicate that differences exist between two groups of firms, that is, those that employ an export strategy compared with those that employ multiple modes of market entry in respect ofRead MoreSwot Analysis : Swot And Pest Analysis3013 Words   |  13 Pagesdeveloping strategy to achieve its goals. Organisations use SWOT analysis as a useful technique to understand their strengths and weaknesses, and also for identifying both opportunities open to them and the threats they face. When this strategy is used in a business context it could have a big impact, it helps them carve a sustainable niche in the market that they operate. When used in a personal context it helps a person develop in the career they chose to their best advantage of their talents, abilitiesRead MoreBusiness Analysis : Emirates Group3084 Words   |  13 PagesIntroduction Emirates Group is one of the fastest growing airlines and the market leader in the Middle East. In recent years they have mainly focused on network expansion which may have compromised the attention that needs to be given to maintaining its high standards of customer service. Emirates as an airline first launched its services in 1985, with just 02 aircrafts and 02 destinations. The airline has gone through major transformations and partnerships and has grown its fleet and network.Read MoreEssay on Marketing Plan for Blockbuster Enrertainment3581 Words   |  15 PagesMARKETING PLAN FOR BLOCKBUSTER ENRERTAINMENT COURSE: BA2, GROUP C. GROUP MEMBERS: * SAMI ELIAS KIBUTA (L0796AAAA00211) * MOHAMMED ABUL KAISAR (L0798MHMHO211) * FATMA ABDULRAHMAN MOHAMMED (L0809LMLM0211) * NISANTHINI SIVASELVAM (L0818KDKD0211) MODULE: MARKETING MANAGEMENT LECTURER: LUISE HUNT Table of Contents I. MARKETING PLAN SUMMARY 4 II. GENERAL COMPANY DESCRIPTION 4 III. MARKETING ENVIRONMENT AND SWOT ANALYSIS 5 IV. SMART objectives: 6 V. STP STRATEGIESRead MoreSample Letter Btec Level 4 Hnc Business10004 Words   |  41 PagesAssignment Name: Unit 4 Marketing PLEASE NOTE: YOU SHOULD INCLUDE THIS INFORMATION with EVERY ASSIGNMENT. 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The Importance Of Governance And Value Chain - 1493 Words

Introduction IT governance is a way that organizations establish a structure for decision making, how they describe the leadership and establish who will be accountable for the IT work that needs to be done. IT governance needs to start at the top and every other level in the organization need to participate for it to be successful. Governance is especially important within IT because it helps them to better understand the requirements and strategies of the business. IT is then in a better position to mitigate IT risks which in turn make them more of a value to the business than just an expense. IT Governance and Value Chain IT governance can be defined in many ways, but Weil (2004) best defines it as â€Å"specifying the framework for†¦show more content†¦Information Technology Infrastructure Library (ITIL) fits IT service delivery because it is split into two generic standards which are service delivery and support. Implementing Information Technology Infrastructure Library (ITIL) is a challenging undertaking for information technology (IT) departments. ITIL requires orientations toward the customers’ needs, services, and organizational processes, which more technically oriented IT departments may find challenging. They go on to explain ITIL by letting us know that it consists of 25 processes, covering almost every task in IT operations, which must be analyzed and redesigned during an ITIL implementation, and consequently, ITIL will affect almost every member of the staff and lead to the rearranging of work practices and worker roles. (Iden, Eikebrokk, 201 4, p. 292) IS role in support of the value chain There has been a long need for IS governance within organizations. Information security governance is important to organizations because they have a real need to change their views on IT functions and not just consider them to be solely technical issues. There are four value streams in the IT value chain that the IS role supports. Those four steams are as follows: the strategy to portfolio, the requirement to deploy, the request to fulfill and detect to correct. These four value streams are at the center of the service model. They work together and play a vital role then it comes to the support or the supply chain.Show MoreRelatedMarketing Analysis : Global Supply Chain Essay1721 Words   |  7 PagesGlobal supply chain remains a highly contested theme and there have been many attempts to define the real winner and competition of market power in the literature. The participant network varies in size and scope, depending on the products involved, geographic dispersion of supply and demand, and customer service requirements. Martin Christopher (2011: 15) states that within global supply chains the real competition is not company against company but rather, supply chains against supply chains. 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Recent changes in the field of public administration include E-governmental and technological change and globalizationRead MoreThe Strengths And Weaknesses Of Mainstream Supply Chain Management1569 Words   |  7 Pages‘With the help of critical analytical frameworks to GSCs analyse the strengths and weaknesses of mainstream supply chain management’ BUS 326 – Coursework Introduction During the past decades many academics strived to conceptualise a framework that explain what a global supply chain is and how it is managed. GSC is an old phenomenon as it derives from colonialism, where European countries threatened weaker populations in Asia and Africa taking advantage of their resources, but it strongly developedRead MoreAnalysis Of Ford s Value Chain Essay932 Words   |  4 PagesValue chain analysis Ford understands its value chain and regularly monitors and analyzes it as part of its â€Å"materiality analysis† (Corporateford.com., 2014, October 5). The value chain provides for Ford a road map for the identification of key impacts, stakeholders, stages of importance, and the value created which have a multinational effect impacting social, economic, and environmental factors (Corporateford.com., 2014, October 5). First is the Ford product planning and design stage of the valueRead MoreMng301 Strategic Management Possible Questions1462 Words   |  6 Pages(2) Chapter 2: 1. What is meant by corporate governance and what does it deal with? (2) 2. The King11 report identified seven characteristics of good corporate governance. Name them (7) 3. From a governance point of view an organization’s Board of Directors has a number of responsibilities. Name five of these responsibilities (5) 4. What is meant by the following terms from a corporate governance perspective: †¢ Risk management (1) Read MoreHow The Current United State Firms Are Competing With The Rest Of The World1046 Words   |  5 Pagesa company, is to establish and develop business-critical. The key to successful management is to study the market environment, and create business growth potential and offer financial viability of employment and profit opportunities. Despite the importance of the management of this area it is often misunderstood and poorly enforced, mainly because people concentrate output, rather than the management process. Towards the late 1980s, business managers become focused on improving product quality, and

How We Ended free essay sample

The lounge is blaringly quiet. I’m sitting on one of the tables, my knees tucked tightly to my body, waiting for him to arrive. I glance at my phone, checking the time. It flashes 3:39, ten minutes past when I asked him to meet me here. I yawn, desperately needing sleep. It’s two weeks before the end of the school year, and I’m too tired to deal with him, but I continue waiting. I frown at my surroundings, the room I’ve grown so familiar with. The chairs are scattered around the room, removed from their original places. The pale yellow walls are dimly lit under one set of lights and the paleness of the moon. The darkness seeps around me, pulling my mind into a hazy sleep. When I hear the click of the door, I jump. His jaw locks as he offers an empty hello. My heart continues thumping, racing against the thoughts in my head. All I can manage is to say hi back, waiting for him to loosen up. When he doesn’t, I look up into his eyes. â€Å"What do you want?† he asks. â€Å"I want you to talk to me. Yell at me. I don’t care, just talk to me.† I feel the tears welling up in my eyes, so I quickly dart my focus to the floor. â€Å"It doesn’t matter,† he snaps, â€Å"I’m so done.† â€Å"Please, just tell me what happened? I can try to explain, to fix this.† I plead with him, but he remains cold, rigid. â€Å"Right. Like you always do.† His voice rises, echoing through the empty room. â€Å"You’ll come up with some great excuse about why you ignore my texts. Blame everything on someone else, because you think I’ll never find out about it. Kate told me these things. She brought them up, not me. How is it that you two have completely different stories on everything?† He stares straight at me and shakes his head. â€Å"I’m done, Renee.† â€Å"So you just assume anything she says is true over me? I’m supposed to be your best friend!† â€Å"I don’t care anymore,† he sighs, â€Å"I’m just done. You’re a liar.† He turns on his heels and leaves the lounge, allowing the bright light from the hallway to flood in. I feel numb thinking about everything he said, about all the moment’s he’s repeated the phrase â€Å"I’m done.† Mid-September, Casino Night takes over the basement lounge of our building. Weary smiles and anxious eyes flood the room, checking out the competition not only for the night, but for the larger game of Assassins taking place. We were graciously granted an â€Å"amnesty day†, finally being able to relax. In the front edge of the room, a giant banner hangs across the wall, decorated with thousands of playing cards and poker chips. Around the room, each table hosts a different game, from poker to roulette, black jack to bridge. I wander for a few moments, checking out each table before making eye contact with one of the RAs. Ryan smiles, and then quickly runs over to talk to me. â€Å"There you are,† he laughs, â€Å"have you decided to talk to me yet?† â€Å"We are talking,† I smile. â€Å"You know what I mean,† he lowers his eyebrows and stares at me, â€Å"I could help you.† â€Å"I’ve got all the help I need, Ryan. And I know you’re rooting for Chance, why would I trust you?† As we chat about the game of Assassins, an unfamiliar face joins us. I’m drawn to his smirk; he seems not to care about the surrounding event. He stands comfortably in jeans and a black t-shirt, with the words â€Å"LIAR (It takes one to know one)† etched across the front. I smile when I realize it’s a shirt of one of my favorite bands. His dark black hair hangs across his forehead, falling across his eyebrows in a slant. I laugh, thinking that if anyone else had his hair, it would look ridiculous, but his tan skin works well against the solid black fluff. Square-framed Oakley’s trace the outline of his eyes, the rims tucked neatly beneath his shaggy hair. He chats quietly with Ryan for a few seconds and then looks at me. â€Å"So you’re Renee,† he begins, â€Å"I’ve heard a lot about you.† â€Å"Oh?† I question, biting my lip. â€Å"Yeah,† he laughs, â€Å"I’d say I’m just checking out the competition, but you really aren’t any.† My eyebrows furrow, and I look up to see him chuckling. â€Å"I’m sorry, who are you?† I snap. With a final smirk, he turns around and returns to his friends without introducing himself. I turn to Ryan, asking about the mysterious boy. Ryan laughs and then tells me his name. Later, he gives me one final piece of advice: â€Å"Don’t trust him though, he’s a liar.† By November, I’ve grown accustomed to him staking claim on my room. We spend hours talking about different bands that we’ve seen live, comparing our wish lists, and sharing new music. We listen to each other talk, learning about who we were before we came to college, taking comfort in the presence of each other’s company. On many occasions, he dances around the room, jumping from one foot to another, wrapping himself up in my blankets until he trips over his own two feet and falls into a pile on the floor. I laugh uncontrollably, familiar with this charade, until one day, he decides to pull me down onto to ground, trapping me beneath him. I breathe in nervously. His eyes linger above me, and he taps his fingers against the crook of my elbow. â€Å"You know, I’m not going anywhere,† he whispers. â€Å"I know,† I smile. â€Å"You’re the best thing that’s happened to me here,† he smiles back, and then pauses. â€Å"I don’t know what I would do without you.† His eyes scan mine. Slowly, he lowers his head, leaving a gentle, patient kiss on my forehead. I begin to stutter, trying to say something, anything, when a pillow hits me in the face. I look up at him, recognizing his dorky smile. By December, we have a routine. He finds me in the mornings, when everyone else has already gone to breakfast and forgotten to invite me; he shows up at my door at midnight, when we’re both too anxious to sleep, too consumed by our own thoughts. When my roommate demands peace, we move to the lounge. At four am, everything comes pouring out of us: words we’re too afraid to tell anyone else, the nagging thoughts that keep us awake at night, the relationships we both left behind, and the desperate need to feel wanted again. There’s no filter between us, no need to hide our vulnerability. I once heard someone say that the only person who can stand alone is the one who has come to accept the truth about their self, and that we as human beings disguise the emptiness we feel with friendship. When I realize I’ve allowed him to become the most important person in my life, I shove the thoughts down, as deep as they can go, ignoring that what we have isn’t a normal friendship, and that perhaps I rely on him because I can’t be alone. I was quick to accept his company, quick to need him in my life. I laugh when my friends ask if we’re dating, or why we aren’t. â€Å"It’s not like that,† I reply, â€Å"we’re just friends.† But in the back of my mind, I know that I’m lying. There’s no denying how much he reminds me of my relationship that just ended, no denying how much I treat him like he’s something more. When he brings up Christmas break, I try desperately to change the subject. He promises that we’ll Skype all the time, and although I know he means well, as we spent every night of Thanksgiving Break chatting until sunrise, there’s an anxious, achy feeling rooted deep in my stomach, telling me it won’t last this time. So I cling to our final weeks together, hoping they can last me through our month apart. After hours of mindless conversation, he asks if he can use my computer to check his score on an exam. I hand over my laptop, and then run to the bathroom. When I come back, he’s staring at the screen. â€Å"How’d you do?† I ask, smiling at him. â€Å"I don’t want to talk about it,† he replies. â€Å"Oh,† I frown, â€Å"I’m sorry.† â€Å"Yeah,† he adds. I wait for a few moments, not sure what to say. Finally, I try, â€Å"It’ll be okay.† In a matter of moments, he explodes into a rant about how terrible his life is. He rages for what seems like an hour, tearing himself apart. â€Å"I might as well drop out now,† he finishes. â€Å"You can’t,† I plead, â€Å"It’ll be okay. You’ll make it up on your final.† â€Å"No, I’m just going to drop out,† he finishes. I try to convince him that he’s thinking irrationally, that one bad grade won’t ruin his college career, but he continues fueling the fire, shouting about how he’s not going to come back after the end of the semester. I finally ask him to remember all that he has in his current life, all the good things he’d be missing out on. â€Å"None of it matters,† he screams, throwing his empty soda bottle. â€Å"None of it?† I question. â€Å"Nothing that I’d miss. I don’t care anymore,† he continues. â€Å"Nothing, not one thing?† I hint. He stares at me, not understanding. â€Å"Not me?† I finally blurt out. He looks up, catching my gaze. His eyes lock on mine, and the words calmly empty from his lips. â€Å"Not even you. You never mattered.† I stare at him, trying to process his words. At first, it’s foggy, like there’s a giant wall blocking the words from reaching my brain, trying to protect me from whatever he said, but then the wall crashes into me, throwing the words around with even more weight. I feel the sweat trickling down my palms, my heart pumping against my chest beating faster, faster, faster. It infects me like a virus, rushing through my blood, pulling on my nerves, plucking them with all their might, infecting each and every cell in my body. â€Å"Get out.† I scream. â€Å"Now.† I move closer to him, my fist shaking. I feel the words coming up before I even think to say them. They erupt into the room, angry and broken. â€Å"Everything you’ve ever said to me is a lie.† As I watch the sunrise, I realize how long I’ve been sitting in the lounge, half expecting him to come back and apologize. But in the bitter hours that he doesn’t, I begin to think about our friendship, and how none of it seemed to matter to him anymore. In attempt to save us from destruction, I think of all the things I can do to earn his forgiveness. It doesn’t matter in the end, though; he shuts me out for a week, not even acknowledging my presence when we see each other in public, and instead of trying, I let whatever we had slip away. A few hours before my last final, his text arrives. I’m sitting in the lounge, headphones in my ears, blasting music to drown out my thoughts, pretending to study. I realize that, in spite of his absence, I’ve had to come to terms with my own flaws. I’m forced to question why he was the most important person in my life, and why I’m not. I’m forced to accept that I need him because I’m afraid of being alone, that in the quietness of his absence, my mind wanders to all of the things I don’t like about myself. So when asks if we can meet up, to talk things out and go back to how we used to be, I know I have to answer him. I tell myself that, in his absence, I’m going to change all of those things, and I’m going to make myself a priority in my own life. â€Å"Sorry,† I type, â€Å"I’ve already left.† It’s another white lie, causing the end of our friendship. I decide that habit will be the first to go.

Government Role in Managing Short run Instability in the Economy

Question: Write an report onGovernment should play active role in managing short run instability in the economy caused by unemployment and inflation problems. Answer: In the long run, we all are dead said John Maynard Keynes. The basic assumption behind the same was the fact that it is the short run stability in the economy achieved through fiscal tools (i.e. taxation and government spending) that matters rather than thinking about the long term effects of such measures. According to several economists including Keynes, in the long term every parameter/indicator (namely labour and capital) changes because of the changes in technology, the scientific temper and the desire to make the world a better place to live in. Further, the economy of any country is lead by its people or households, who are dynamic in nature with each one behaving in a different manner to the same problem in front of them. The economy is a product of all decisions undertaken by each household. Thus, it becomes really difficult to understand the exact impact of the measure. In the current context, it is short term stability (reducing unemployment and inflation) which the government looks to achieve through the use of fiscal policy. In a country like India, where the government has the power to control instability (long run or short run), the correct use of fiscal tool can go a long way in achieving short term stability. Thus, leading to the economic growth of the countrys in long run. Just as a proverb goes A rupee saved in a day can provide you saving of 365 rupees in a year. In the same manner, achieving short term stability can go a long way in achieving long run stability in the economy. In short run, households prefer to have economic stability with continuous employment and stable incomes. This allows them to undertake major investment decisions in the future by foregoing the current consumption. In one word, people understand and appreciate the opportunity cost of foregone consumption for a better living in the future. In short, if we maintain strong and stable macroeconomic fundamentals, it can go a long way to contribute towards economic growth and welfare. The logic for the above arguments is simple. Economic stability over a period of time increases the confidence of its people in its governments actions and policies. This in turn leads to increase in savings of the people due to stable income over a period of time. Once the savings increases, it gets invested by the households or by the banks for generating economic activity. With the generation of economic activity, there is increase in production of goods and increase in employment. This increase in employment provides people with wages, which are in turn spent on purchase of goods and services. Thus the economic cycle keeps moving, finally leading to economic growth and welfare. In this smooth running economic cycle, there creeps in the problem of economic instability. The problem of economic instability arises because of multiple factors affecting the demand and supply of goods in the economy. According to the classical economists, the instability in the economy arises due to the dynamic behaviour of each household towards its consumption and investment decisions. These individual decisions combined for an economy produce a collective demand and supply of goods and services, which is unstable in nature. For Example, person A and person B draw salary of 30,000 per month but person A chooses to save the amount for future consumption but person B chooses to spend the same for buying a motorcycle. Person A salary does not contribute to the economic cycle at present but person B salary helps the cycle to move. In short, every person acts according to their own needs and circumstances, which might not contribute to the economic cycle as mentioned above. This is t he sole reason for economic instability arising in the economy. The Classical Economists where the one who thought that economic instability is a regular phenomenon and should be left upon the natural forces to correct them. But we all are aware of the Great Depression of 1930s and the government seemed to be helpless. It was during this time that the economist realised that they had missed out on the basic fundamental of the economy. This was the time when the concept of macroeconomics came to light bringing along with it new theories and possibilities. In the later years, Keynes introduced us to the concept of Business Cycles. The Business cycle of boom, constant, recession and depression where thought of to be a natural phenomena, something that can be predicted. To everyones dismay the economic crisis seems to surpass all predictions. The US subprime lending crisis and the very recent Euro Crisis stand as testimony to the statements mentioned above. There is a general consensus among all economists including Keynes that a mild instability in the economy caused primarily due to inflation (not more than 5% on year-on-year basis) is good and depicts the healthy state of the economy. But Keynes on the other end advocated on the use of appropriate tools of macroeconomic policy to cure the instability in the economy. Every economy has a monetary and fiscal policy to control the macroeconomic instability in short run or long run. We have seen that the monetary policies where ineffective to lift the economy out of depression in 1930 and during the post World War II. Thus, Keynes along with several other economists was of the view that fiscal policy shall be used for correcting the economic instability. In India, the fiscal policy of the government mainly consists of taxation and public spending as tools for controlling any instability in the economy. The economic instability is mainly caused due to two factors: unemployment and inflation. The second term i.e. inflation or price instability is something the government seems more concerned because inflation leads to increase in prices of goods and services. Once there is rise in price, the real value of money decreases. The household in the economy turn bearish and stop buying the goods and services. This leads to reduction in production of goods which affects the economic growth of the country. Inflation can be reduced by controlling the growth of aggregate demand or giving a boost to the growth of aggregate supply. In other words, for bringing the economy from the state of instability to stability we need to control aggregate demand or aggregate supply component through proper fiscal policies. It can either choose to use the tool of contractionary fiscal policy or expansionary fiscal policy. Fiscal policies generally work through changes in the aggregate demand for goods and services as the effect is fast and effective. A fiscal expansion (increase in government spending through tax cut or increase public spending) leads to an increase in the aggregate demand for goods and services. An increased spending by the government leads to increase in disposable income for households (increased transfer payments or increased casual employment), thus leading to purchase of goods and services increasing aggregate demand. In a similar manner, if there has been a tax cut, the same shal l lead to increase in disposable income in the hands of the salaried individuals, thus increasing the spending or consumption, leading to an increase in aggregate demand. The importance of fiscal policy in bringing stability to the economy has also been recognised because of its ability to affect the amount of total output produced i.e. Gross Domestic Product (GDP). Contrary to the discussion made above, that fiscal policies affect the aggregate demand component and now we say that they affect the supply side of the economy. A closer look at the way in which the fiscal policy works would actually help us understand that fiscal policy affects the aggregate output and the prices of goods and services by actually affecting the aggregate demand. This happens because fiscal policies change the aggregate demand leading to changes in the aggregate supply, thus helping the economy in maintaining demand supply equilibrium. Further, it all depends upon the state of economy when the fiscal measures are taken by the government. If the economy is in the state of recession (i.e. there is continuous fall in the GDP of the economy over a period of time), fiscal expansion measure shall be undertaken by the government. A fiscal expansion measure shall provide people with employment opportunity and thus provide them with wages. The same shall be spent on purchasing of goods and services. This shall bring in money in the hands of entrepreneur and prompt him to kick start the production of goods and services due to the demand generated for the goods and services. Thus, there shall be an increase in the overall output of the economy or increase in GDP of the economy. If the economy is in the state of full employment level (i.e. all the people in the economy are employed and earning), this leads to the problem of excess supply of goods and services. The excess supply of goods leads to reduction in its price and thus a fall in investment. At this point of time, the fiscal policy will have more effect on prices and less impact on total output. A contractionary fiscal policy method shall be adopted which increase the amount of taxes on wages and services. This increase in taxes shall actually reduce the amount of disposable income in the hands of the people. Thus, there will be less spending on goods leading to reduction in aggregate demand for the commodity and thus reducing the aggregate supply as well. Fiscal responsibility is an important part of the government aim of seeing its economy grows over a period of time. Fiscal responsibility can only be achieved with judicious use of the fiscal tools available with the government. The same was realised by the US government when they had plunged into the subprime lending crisis. The main reason for the crisis was people obtaining loans from banks and locking their money in the real estate market. The real estate market was flourishing and people were hopeful of large gains leading to loan settlement. The banks also responded positively to the whole market scenario. Unfortunately, the real estate sector started becoming stagnant with people no longer interested in buying houses at such exorbitant prices. Within days, the real market sector stopped flourishing and in a matter of few weeks, people who had borrowed money from banks, declared themselves unable to repay the loans due to continuous loss. Several banks closed down due to the pr oblem of large NPA (Non-Performing Assets) accumulation and there was rampant unemployment. The situation turned such worse that government had to use its expansionary fiscal policy, in the form of providing bailout package to the banks for sustaining them during the crisis period. This gives us a clear example of the effectiveness of fiscal tools as an important measure to contain economic instability. A stable environment plays an important role in bringing economic growth. In order to achieve the stability, we need to understand the market forces, their mechanism and the factors hey react to. This makes the role of policymakers and the economists very critical. Their main work revolves around understanding the instability before it occurred and undertaking preventive measure to maintain stability. With the stability of the external and internal forces, brings back the confidence of people in their economic system, to invest their surplus in the market. With investments, the economic cycle starts moving leading to growth and welfare. Overall, the ability of fiscal policy to improve employment during recession and reduce the price levels during boom, leads to balanced economy in the short run. The automatic stabilizer tendency of the fiscal policy certainly makes it an effective tool for the government to manage short term instability in the economy. This means that the role of the government becomes essential as the proper use of the fiscal policies shall lead to stable economic growth of the economy. 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